The one and only wonderbra. The one and only you. We were invited to pitch, but we bailed for two reasons: no OOH under any circumstances, and the discovery that 11 other agencies being invited to pitch. Our plan had been to do two or three OOHs in strategically chosen locations then PR the **** out of it through social media. I still like this idea, works on so many levels, raises so many issues – would have raised so many voices.